It's a Match!

This project was a continuity of our Beer Can label project assigned during the first semester of my final year. The second part of the project was to create 2 motion ads that highlight the beer cans and give the information people would need in order to go out and purchase the beverage.

Overview

Label Making

Mockups

Asset Building

Animated Ad

Research

I had an idea from the beginning of the second part being assigned, but it started off slightly different. The main idea was to create a concept inspired by dating apps, especially Tinder. But at first, it was going to be be different cans from the same company, instead, I chose to highlight every part of the can through this other concept.

Final Look

The final product came out so nice and exactly what I was imagining when I came up with the first batch of sketches and the overall draft. I loved the colours contrasting so well together and the small detail of the grid in the background to give it that country-side feel and to tie in with the label's actual design. As much as this project was simple and easy, it was a great piece to work on and put out there.